About this report
The Emerging Market Quadrant highlights vendors driving real-world implementation in fast-moving categories. The May 2025 edition covers two, and Exotel is recognized in both.
GenAI engineering: Production-grade generative AI built into voice, chat, and the contact center stack, with guardrails and observability.
Knowledge management and productivity apps: Retrieval, context, and tool use stitched into the agent experience, so AI works with the same information your team does.

What we are building toward
The vision behind the recognition.

AI-human harmony
AI and human agents handling the parts of a conversation each does best, on one shared context layer.

Unified customer journeys
A single platform integrating voice, messaging, and the contact center, so journeys do not fragment.

Evolving bots
Generative AI that learns from Conversational Quality Analysis and improves with every interaction.

Built to work in production
Guardrails, evaluations, and observability baked in from day one. The recognition reflects what ships and runs, not what looks good in a sandbox.
Who this is for
01
CX and AI leaders
See which providers an analyst named as recognized in production GenAI for emerging markets.
02
Product and engineering leaders
Benchmark our AI stack against the rest of the market.
03
Procurement
Use the recognition in your shortlist and your business case for next quarter.




