25B+Interactions a year, trusted by the leading brands.



























Explore types of business SMS
Transactional SMS for alerts
Send order confirmations, delivery updates, and service alerts instantly. Transactional SMS can be delivered even to customers registered on DND lists.
Promotional SMS for campaigns
Promote offers, discounts, and campaigns with bulk promotional SMS. These messages are sent only to customers who are not registered on DND lists.
Transactional opt-in SMS updates
Send updates to registered customers who have opted in to receive communication such as event follow-ups, service updates, and notifications.
High priority SMS for OTPs
Deliver time-sensitive OTPs and critical alerts instantly. Ensure secure authentication and quick delivery for transactions and account access.
Drive customer engagement with business SMS
Use business SMS to automate alerts, verify users, promote offers, and share updates. Deliver timely, reliable messages that keep customers informed and engaged.

Launch targeted bulk SMS campaigns
- Reach customers instantly with targeted SMS campaigns
- Personalize promotions based on segments and behavior
- Promote sales, launches, and limited-time offers
- Increase campaign reach with high delivery rates
- Reach customers instantly with targeted SMS campaigns
- Personalize promotions based on segments and behavior
- Promote sales, launches, and limited-time offers
- Increase campaign reach with high delivery rates
Secure accounts with OTP verification
- Send instant OTPs for secure logins and verification
- Protect transactions with reliable authentication SMS
- Strengthen customer trust with secure verification
- Ensure OTP delivery even during peak login traffic
- Send instant OTPs for secure logins and verification
- Protect transactions with reliable authentication SMS
- Strengthen customer trust with secure verification
- Ensure OTP delivery even during peak login traffic
Reduce no-shows with SMS reminders
- Remind customers about upcoming appointments
- Reduce missed bookings with timely SMS alerts
- Automate reminders for services and consultations
- Improve attendance with proactive reminders
- Remind customers about upcoming appointments
- Reduce missed bookings with timely SMS alerts
- Automate reminders for services and consultations
- Improve attendance with proactive reminders
Send billing, feedback & status updates
- Send timely reminders for upcoming payments
- Notify customers about orders, deliveries, and status
- Collect customer feedback after interactions
- Keep customers informed with real-time updates
- Send timely reminders for upcoming payments
- Notify customers about orders, deliveries, and status
- Collect customer feedback after interactions
- Keep customers informed with real-time updates
Drive engagement and deliver updates faster with business SMS

Boost open & engagement rates
Reach customers with messages they actually read and engage with compared to other channels.
Deliver secure & instant communication
Send OTPs and urgent alerts instantly with secure, reliable SMS message delivery.
Maximize marketing ROI
Reduce campaign costs while driving higher engagement and returns from SMS campaigns.
Share updates without being intrusive
Keep customers informed with short updates that stay helpful without interrupting them.
Track campaign performance in real time
Monitor delivery reports and responses to improve campaign performance and outcomes.
Reduce customer opt-outs
Send concise, relevant updates that keep customers engaged and reduce unsubscribe rates.
Scale global customer messaging
Reach customers across regions with reliable SMS infrastructure built for scale.

Business SMS FAQs
What is business SMS and how does it help companies communicate quickly with customers?
Business SMS enables companies to send quick updates such as alerts, reminders, OTPs, promotions, and notifications directly to customers via text messages. It helps businesses communicate instantly, reach large audiences, and deliver important information reliably.
What are the different types of business SMS used by companies for communication?
There are two main types of business SMS: transactional SMS and promotional SMS. Transactional SMS includes OTPs, alerts, and service notifications, while promotional SMS is used by businesses to send marketing offers, announcements, and campaigns.
How can businesses use SMS to improve customer communication and engagement?
Businesses use SMS to send appointment reminders, delivery updates, order confirmations, payment reminders, feedback requests, and promotional campaigns. It helps companies keep customers informed while improving engagement and responsiveness.
Why should businesses choose SMS as a reliable communication channel for customers?
SMS offers extremely high open rates and instant delivery, making it ideal for time-sensitive updates. It is secure, cost-effective, and non-intrusive, allowing businesses to communicate important information to customers quickly and efficiently.
What is the cost of sending business SMS messages in bulk for companies?
The cost of sending bulk SMS depends on factors such as volume, message type, and destination regions. Exotel offers competitive pricing for business SMS in India and globally. Businesses can reach out to get a customized pricing quote.
How can businesses send thousands of SMS messages to customers within minutes?
Businesses can send thousands of messages instantly using Exotel’s business SMS platform. Bulk messaging tools and APIs allow companies to automate campaigns, schedule updates, and deliver messages to large audiences within minutes.
What are the benefits of using business SMS for marketing and customer updates?
Business SMS helps companies deliver timely updates, promote offers, and run targeted campaigns. With high open rates and quick delivery, it enables businesses to reach customers effectively while maintaining cost efficiency.
Is SMS a reliable channel for sending important alerts and notifications to customers?
Yes, SMS is one of the most reliable communication channels for businesses. It ensures quick delivery of critical alerts such as OTPs, transaction notifications, appointment reminders, and service updates to customers.
