Connect marketplace buyers to the right vendors with patented Lead Assist
Automatically capture, route, and manage buyer inquiries while instantly connecting them with relevant vendors using Lead Assist’s patented marketplace lead management.
25B+Interactions a year, trusted by the leading brands.
How Lead Assist powers marketplace calls
Lead Assist powers marketplace calls by instantly connecting buyers and vendors through tracked virtual numbers, keeping every conversation on-platform, measurable, and monetizable. Below are the steps.
Transaction initiated by buyer
Transaction initiated by buyer- Customer places order for goods or services
- Marketplace platform captures transaction details
- System triggers communication setup instantly
- Secure connection request sent to Exotel APIs
Transaction initiated by buyer- Customer places order for goods or services
- Marketplace platform captures transaction details
- System triggers communication setup instantly
- Secure connection request sent to Exotel APIs
Virtual number auto allocation
Virtual number auto allocation- Allocation API assigns a virtual number instantly
- Number selected from the available VN pool
- Dedicated number mapped to that transaction
- Ensures temporary and trackable connection
Virtual number auto allocation- Allocation API assigns a virtual number instantly
- Number selected from the available VN pool
- Dedicated number mapped to that transaction
- Ensures temporary and trackable connection
Secure buyer-seller connection
Secure buyer-seller connection- Exotel connects vendor and customer instantly
- Communication happens through virtual number
- Personal phone numbers remain fully hidden
- Enables secure and controlled conversations
Secure buyer-seller connection- Exotel connects vendor and customer instantly
- Communication happens through virtual number
- Personal phone numbers remain fully hidden
- Enables secure and controlled conversations
Number returned to VN pool
Number returned to VN pool- Virtual number deallocated after transaction
- Number disconnected from buyer and vendor
- Same VN becomes reusable for next order
- Ensures efficient number pool utilization
Number returned to VN pool- Virtual number deallocated after transaction
- Number disconnected from buyer and vendor
- Same VN becomes reusable for next order
- Ensures efficient number pool utilization
Advantages of Lead Assist for managing marketplace calls
Track and analyse buyer calls
Track buyer–seller call connections and analyze patterns using powerful call analytics insights.
Smart virtual number management
Efficiently manage a limited pool of virtual numbers while optimizing usage and lowering costs.
Secure buyer-seller communication
Connect buyers and sellers safely without exposing personal phone numbers to either party.
Enable marketplace monetisation
Track verified conversations between buyers and vendors to unlock new monetisation models.
Improve customer call experience
Automatically retry alternate numbers when a customer’s primary number is unavailable.
Seamless CRM integration
Integrate call recordings, interaction history, and insights directly into your CRM system.
Gain actionable call insights
Leverage call analytics to identify trends, optimize engagement, and improve marketplace performance.
Lead Assist FAQs
How does Lead Assist help marketplaces connect buyers and vendors through calls while keeping conversations secure and trackable?
Lead Assist connects buyers and vendors using virtual numbers that mask personal contact details. Every call happens through the platform, allowing marketplaces to track interactions, maintain control of conversations, and measure engagement accurately.
How do virtual numbers work in Lead Assist to enable secure communication between buyers and sellers during transactions?
When a transaction begins, Lead Assist automatically assigns a virtual number from a pool. Buyers and vendors communicate using this number without revealing personal details, ensuring secure conversations and full tracking within the platform.
What happens to the virtual number after the buyer and vendor finish their conversation or the transaction ends?
Once the transaction is completed, the virtual number assigned to the buyer and vendor is automatically deallocated. The number returns to the pool of available virtual numbers and becomes ready for reuse in another transaction.
How does Lead Assist help marketplaces manage conversations even when virtual numbers are limited or scarce?
Lead Assist optimizes the usage of virtual numbers by allocating them only during active transactions. Once the conversation ends, numbers are returned to the pool, allowing marketplaces to operate efficiently with fewer virtual numbers.
How can Lead Assist improve marketplace monetization by enabling controlled and trackable buyer-vendor calls?
By routing calls through virtual numbers, Lead Assist ensures every buyer-vendor interaction stays on-platform. This helps marketplaces track conversations, attribute leads properly, maintain control, and unlock monetization opportunities.
