How Forrester evaluated providers
The CPaaS Landscape evaluates vendors on four criteria. Together, they map which providers fit specific use cases, regions, and business segments. Use it to turn a long list of CPaaS providers into a shortlist that aligns with your technology stack.
Revenue footprint by region.
Industry relevance and specialization.
Extended use cases beyond core communication APIs.
Product maturity, innovation roadmap, and vendor scale.

Exotel's CPaaS vision
Four pillars frame how we build, sell, and ship the platform.

Connected journeys
Voice, messaging, and AI unified across channels, so context follows the customer.

Elastic, compliant infrastructure
Built for scale, speed, and the regulations real enterprises actually have to meet, including UL-VNO.

AI-powered conversations
Voice agents, chat agents, and real-time intelligence that work in production, not just in demos.

Vertical-led innovation
CX stacks shaped around BFSI, retail, healthcare, and the specifics of each.
Who should read it
01
CX and digital leaders
Get a curated map of the CPaaS market from one of the most-cited analyst firms in B2B tech.
02
Procurement and IT
Use the segmentation to filter against your geography, vertical, and use cases.
03
Strategy and analyst relations
Read Forrester’s framing of how the CPaaS market is consolidating.




